About Us

Our Story

OSITO BIMBO´S
FIRST STEPS

The company’s public image came from a portrayal of a bear cub that Jaime Jorba had designed for a Christmas card. His wife, Anita Mata, added the baker´s hat, the apron and a loaf under the Osito´s “arm.” Alfonso Velasco fixed its nose.

It’s the same Osito Bimbo that today characterizes Grupo Bimbo for tenderness, impeccable cleanliness and soft textures.

+75 YEARS NOURISHING A BETTER WORLD

The Story starts here
Panificacion Bimbo (i.e. “Bimbo Bread Bakeries”) kicked off operations on December 2, 1945. Its creator’s vision was to “make truly good, nutritious, tasty, fresh bread...
Lorenzo Servitje, Jaime Horba, Jaime Sendra, Jose T. Mata, Alfonso Velasco and Roberto Servitje were its original founders. Early on, they only baked four bread varieties: Super-Pan Bimbo (small and large), black bread and pre-toasted.
Bread Innovation
Super-Pan Bimbo breads became a new sensation in Mexico City markets because they were wrapped in cellophane. The practical, wholesome, fresh and delicious bread quickly won over Mexican palates.
Osito Bimbo’s First Steps
The company’s public image came from a portrayal of a bear cub that Jaime Jorba had designed for a Christmas card. His wife, Anita Mata, added the baker’s hat, the apron and a loaf under the Osito’s “arm”.Alfonso Velasco fixed its nose.
Environmental sustainability
Grupo Bimbo formalized its policy on the rational use of natural resources and energy in its production and distribution processes. “We commit to begin a company with Zero Net Carbon Emissions by 2050”
Going Beyond Borders
Since then, Grupo Bimbo has delighted millions of people around the world with its delicious and nutritious baked goods and snacks. The international expansion began in 1984 and continues to this day.
Bimbo Global Race began 2015
In 2015, we launched our popular footrace that enjoyed participation from 22 cities in nineteen countries. A year later it became a race with a cause, with two-slice bread donations to food banks for each kilometer participant\'s run.
Entrance in India (2017)
GB enters in India in 2017 with the acquisition of Harvest Gold, the No. 1 Bread in Delhi.
Grupo Bimbo 75th anniversary
Grupo Bimbo celebrates its 75th anniversary through a renewed purpose: Nourishing a better world.
Leadership in India (2021)
In 2021, the acquisition of Modern Foods, India’s pioneering bakery company and Punjab’s favorite bread brand, Kitty, consolidates leadership in bakery.
Grupo Bimbo in 2022
Global leader in the bakery industry +75 year nourishing a better-world.