Best Nutritional Profiles
For All
The ideal recipe to build better diets is to integrate a variety of foods, respectful with our environment, that provide us with the nutrients we need, without deficiencies or excesses. In this way, we take care of both our planet’s and people's health.
Transparent Sustainable Brands
We are committed to empowering our consumers by offering products that contain clear and transparent information about our healthy recipes, community involvement, and environmental commitments.
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2030 Goals
100%
of Grupo Bimbo products will offer nutritional and sustainable transparency both on its packaging. Healthier diets will be actively promoted through clear educational campaigns.
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Lines of Action
Empower our consumers to make better decisions by providing clear and transparent information about our products.
Our Commitment
2025100%
of our occasional and children's portfolio will offer nutritional transparency based on scientific evidence on packaging and in digital media.
We will provide nutrition education to five million people around the world through our nutrition education and wellness projects.
Progress
2023We developed our packaging transparency guidelines to ensure we immediately provide consumers with the information that is relevant to them.
We reached more than 110 million people sharing varied recipes made by the Nutrition and H&W team to promote planetary and balanced diets
Goal
2030We will provide nutrition education to eight million people around the world through our nutrition education and wellness projects.
Enabling Healthier Plant-Based Diets
We are committed to promoting nutritionally diverse planetary diets through our products, favoring whole grains and superior plant-based ingredients.
100%
of our baked goods and snack offerings will be part of a healthy plant-based diet by including a wide range of whole grains and healthy plant-based ingredients in our recipes.
Increase the amount of whole grains and other superior plant-based ingredients.
Our Commitment
2025- Massively increase the consumption of whole grain products, reaching more households, increasing 5pp penetration and closing the gap with white breads through tasty products at an affordable price and with availability at points of sale.
- Spread the benefits of whole grain consumption for health and the planet.
- All our product categories, in all markets, will have a competitive offering that contributes to a healthier plant-based diet.
100%
of our baked goods and snack offerings can be part of a healthier planetary diet by including a wide range of whole grains and healthy plant-based ingredients in our recipes, accessible to all.
PROGRESS
202392.3 million
households reached.
We ran a global campaign to communicate the benefits of whole grains, reaching 2.8 million people through digital media.
We have made great efforts in innovation across all our Organizations, reaching our goal regarding project launches according to plan, with the sliced bread category registering the highest activity.
97%
of the goals achieved.
